The Efficient Group: New Brand Launch – 28 August 2012


The Efficient Group is a diversified financial services group that is focused on delivering a diverse range of their own and associated products and services to both retail and institutional clients. The have various divisions and portfolios and is a client-driven business, in that they place their clients at the heart of the business processes, activities and culture.

We were privileged to be involved with the Cape Town leg of their new brand launch that was held at the Alba Lounge at the V&A Waterfront.

The weather played along nicely and the guests could lounge on the deck, enjoying cocktails and a view of the waterfront and its boats and people.

The theme was Black&White and the new brand was introduced by way of canvasses in a type of “show and tell” gallery scenario.

There was a relaxed atmosphere, guests were enjoying the beautiful setting, the food and drink and by the end of the night, we could happily look back on a very successful event.




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